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Scott Willoughby

Whatever Happened To... Hypercolor?

Published on 17/11/06 in Culture
This week's installment of Whatever Happened To... uncovers the truth behind the rise and fall of that color-changing clothing phenomenon: Hypercolor!

Pink for girls and blue for boys went out the window in the late '80s when Generra introduced the transexual of t-shirts, Hypercolor, to the world.

As I'm sure you all remember, Hypercolor t-shirts were one color when cool and changed to a different color in warmer areas of your body. Who didn't love leaving a handprint on the back of the Hypercolor-clad kid in front of you in middle school?

While this thermochromic fashion phenomenon lasted into the early '90s, it vanished as quickly as it appeared. So whatever happened to Hypercolor? Where did it go and why?

As with so many great inventions, Hypercolor's downfall came when it tried do too much, too quickly. The beloved t-shirts were a huge success not only in America, but worldwide. Unfortunately, Generra got the bright idea to try releasing other Hypercolor garments in non-US markets. In Japan this was a great success: Hypercolor pants, socks, hats and headbands were very popular. The fatal mistake came when they attempted Hypercolor underwear.

The microencapsulated, thermochromic dye used in Hypercolor garments wasn't able to withstand the constant, elevated temperatures of the average Japanese teenager's crotch. When the 1-dodecanol solvent broke down the myristylammonium oleate salt for an extended period of time, the microcapsules would dissolve under prolonged exposure to the released 1,2,3-benzotriazole. The dye (crystal violet lactone) was then directly exposed to the skin. The result? Blue balls...literally.

Over 400 men were left with permanently Smurfy scrotums and over 220 women were guaranteed that the carpet would never again match the curtains.

The class action suit against Generra forced them out of business. The company was bought by the conglomerate Public Clothing Company in 1993 and all production of Hypercolor merchandise was halted.

Strangely enough, the US government experimented with Hypercolor for several years after it's discontinuation. They wanted to adapt the dye to make uniforms for prisoners and detainees that would help investigators and corrections officers know if a prisoner was lying. Unfortunately, since orange Hypercolor garments turn yellow when they're warm, detainees in Hypercolor prison-orange jumpsuits walked around looking as if they'd pissed themselves. A lawsuit was filed claiming this was abusively humiliating to prisoners, and the program was cancelled.

The US government currently owns the patent for Hypercolor, but there is no information available as to whether or not they plan to use the technology for any future projects.

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6 Comments

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well ... lovely. never knew that before. what a stupid idea :D Written on 17/11/06
Not entirely gone...
http://alsacorp.com/products/eclipse/eclipse_prodinfo.htm

Wall paint. Written on 8/12/06
The clothing line has been re-formulated from scratch and is now available at www.bodyfaders.com . More intense colors, better reaction time and many clothing types. Written on 9/12/06
This article is FULL of lies Scott. As a manufacturer of these materials, the chemicals he listed are not even used. The chemicals do not break down the microcapsules, and while crystal violet lactone is used in some colors (it is the exact same dye as carbonless paper), it is NOT a permanent dye.

While your article might be humorous imagination, it is presented as the truth and that is a lie. Show the court case you cite, the US government own no related patents, etc. Humourous, but completely wrong. Written on 13/12/06
How DARE you accuse me of creative embellishment! I researched this article thoroughly, it is accurate, precise and COMPLETELY devoid of error. To insinuate that any of this informative article is made-up or inaccurate is simply preposterous.

In keeping with the high editorial standards and factual integrity of all work published on Drivl, I demand you retract your accusations! This site does not traffic in humor or satire, we speak only the truth! I am deeply troubled by your accusations, sir, and would, were it still legal and socially acceptable, throw down the gauntlet and challenge you forthwith to a duel! Written on 22/1/07
Can you please provide any documentation of your
statements? For example, the US Patent No., Can you even direct
my direction to an early 1990's article, advertising
marketing, etc. Any evidence of the class action you mentin? I did a US Patent Search and couldn't find ANY Patents twith the components you detailed. I think there is no patent on this and you haven't a clue on the facts.
Written on 30/6/08

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